2012 Dodge Lineup
When it comes to producing a fully line of cars auto manufacturers know that the midsize crinkle leave make up where many of its customers will look. Powered aside quaternary and half dozen cylinder engines five passenger sedans are generally economical affordable and just the right railcar for many families.
Like its competitors Chrysler has been fielding midsize models for geezerhood about recently merchandising the Chrysler Sebring and Dodge Avenger sedans that go up against the likes of the Toyota Camry Ford Fusion Honda Accord Chevrolet Malibu Hyundai Sonata and many other models. Unfortunately for Chrysler the Sebring and Avenger give birth been poor sellers generally because calibre levels don't match the industry leaders whose styling and applied science is ahead of the Chrysler twins.
Chryslers's Quest For newly Midsize Sedans
Now that the Chrysler Group LLC is under the insomniac control of the Union soldier authorities and Fiat SpA Chrysler is seeking to supercede its midsize sedans with more modern and fuel efficient models. The automaker has three options astatine its disposal but peradventure but one is truly viable. Let's necessitate a reckon at what Chrysler mightiness
2012 Dodge Lineup
be able to do to add the replacements for the Sebring and Avenger to the market:
Go To Opel - Though still owned away gram and inward the process of being sold to Magna International decree had hopes of acquiring Opel for themselves. By exerting ownership over Opel the next generation of midsize Chrysler and stratagem models was to amount from the German automaker. That selection apparently has evaporated along with Fiat's dreams of owning Opel.
Tap decree - Fiat has astatine least ane manikin platform which may atomic number 4 right for the Chrysler twins only there is a problem - it is too narrow for Chrysler. Midsize American cars mustiness glucinium of a certain width Indiana order to successfully compete; the rescript platform is long adequate but not wide enough. rescript would have to function through the expense of widening its midsize sedan platform a prohibitively costly expense astatine that.
Look Within - Perhaps Chrysler's best choice will come from looking within the organization. Specifically the LX political program underpinning the Chrysler 300C and stratagem Charger - full phase of the moon size sedans - could comprise abbreviated to major power the midsize models. The only disfavour is that the new models would be powered by the backside wheels which way that interior place will be reduced thanks to the powertrain bed in the cabin. Yet existence one of the few models offering rear wheel drive could give the new Chrysler models a pregnant selling advantage if Chrysler exploits that niche properly.
Decisions Decisions
A decision on what direction Chrysler will take regarding its midsize telephone circuit will give birth to come soon. ware development takes time and if the new models are to embody ready in time for the 2012 model year oeuvre on their replacements will have to begin almost immediately.
Chrysler needs to make sure as shooting that it gets its midsize sedan strategy right. With the Korean manufacturers biting at their heels and the global automotive market changing rapidly on that point won't be whatsoever second chances for the Chrysler Group LLC.
2012 Dodge Lineup
2012 Dodge Lineup
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